Audiences and Institutions: The Woman in Black (Watkins, 2012)

1.Who do you think the primary and secondary target audience is for The Woman in Black? Why?

The primary audience for women in black is was a young adult radiance and often harry potter fans who have grown up,this is probably because of the use of Daniel Radcliffe and his attraction to younger audiences,also there is a strong theme of children in the film and the biggest audience would be children who are old enough to understand but young enough the relate.

The secondary audience for women in black was a more serious adult audience,this is probably because the genre of the film and the subject matter is quite mature,it was a literary so would encourage a reader audience,the Gothic themes and style of the film would attract a older audiences as well.

2.How was The Woman in Black marketed? (Think about genre(s), subgenre(s), media platforms, target audience, promotions, size of campaign, etc.).

The women in black was marketed through the use of social media and the internet it focused heavily on involving the audience encouraging them to submit there own ghost stories and enter competitions and get involved. The genre Horror would have been popular in movie theaters and TVs so the trailers were often shows in theaters,on TV and on the radio.

3.Do you think the marketing materials for the film were appropriate? Why?

I feel that the marketing materials for the film were appropriate because they encouraged a interest in the film and a hype,the trailers and advertisement did not distract from the real meaning of the film but tactically avoided ruining the films story.

4.What kind of release did the film have? (Big/small? How many cinemas showed the film on its release?)

with a budget of $17,000,000 it made $29,874,072 in the US and £3,153,020 in the UK .With 2,855 screens showing in the US and 412 in the UK. overall world wide it sold $54,322,273

5.How much did The Woman in Black cost to make? (Production budget) AND what was the industry impact of The Woman in Black? (Think box office and trends).

It had a budget of $17,000,000

and made $54,322,273

overall they made a $373,222,273 net profit

6.Why do you think the film was so successful? (You must come up with at least two reasons).

I feel that the film was successful because of Daniel Radcliffe and the marketing and distribution of the film to increase hype and audience awareness. Daniel Radcliffe brought the biggest audience to the film and due to his fame in Harry Potter,his interest in showing that he could be a actual actor and not just "harry potter" created a greater interest in the film and was partial to its success. The use of Social media and TV,film and radio gave the audience a reason to go see the film apart from fancying a trip to the cinema,it clearly stated what was in the film and what it was about making the audience feel more involved and interested.