In the two shots you can see that it is an long/establishing shot showing and establishing where the scene is going to be set, as you can see there are two characters framed in the center; in a trailer you will have no idea who they are but you can get a jist that they will be important to the plot. The framing is also shot through a window this gives the connotations of mystery and curiosity as well as a peeping tom complex where the audience feel that they are looking in on something they probably shouldn't be.
These two shots are long shots showing a threat or imposing force, you can tell this because they are walking towards the camera and both the antagonists look like villains (Prop's character types) They are framed in the center on there own showing that whoever they are threatening has no way of escaping the threat; it also amplifies the threat of the character. Also unfortunately in modern horror films there is a sexualised image of females. This is shown in Laura Mulveys Male Gaze theory. as you can see even the zombies show skin in our shot but we felt that because this is a convention it should be showed.
In the top shot there is a middle shot of a villain; in the bottom shot there is a close up of the villain; in both these shots you can clearly see that they are horror archetypes. e.g. Crazies= Bloodied, Rabid and reaching through bars. The Few= Zombie, White Eyes, Bloodied and Dark. In films like the Walking Dead and Dawn Of The Dead there are conventions when it comes to zombies, they need to look like they have been in a battle and they need to look like they hunger for human flesh. You can see this clearly translated to our trailer in this shot
In the above shot there is a close up of zombies about to eat Stephen in the Walking Dead; in the shot bellow that there is a close up of a zombie eating the reporter. Zombies although sometimes dumb are also threatening so although they can be easily beaten, the archetype says that eventually you will be killed and eaten. We thought this essential in our trailer to show that the zombies will eventually win. This is a common narrative of zombie movies that in the end the zombies always win, it also matches Toddorovs narrative structure, this would be the disruption section.
These are both mid shots of characters in both DOTD and The Few. In both of these shots there is a use of technology. A common theme in Zombie horror is the loss of technology; so it feels appropriate to include technology at the beginning and by the end of the trailer show that the past life is gone it all adds to the Apocalypse scenario of it all, The shots bellow reflect this.
The next two shots show the use of establishing shots to show ruin and devastation as well as lack of life and themes of loneliness. We include a montage in our trailer feature lots of abandoned places and the devastation that followed this mirrors films such as DOTD and The Walking Dead.
The next two shots are title shots, these are here to establish narrative and essential malformation. This is conventional in every trailer because it spells out what the basic plot of the story and key events in the narrative, it can also establish the story before the narrative starts which is essential over wise the audience wont understand the plot.
Much like DOTD and our film The Few, WWZ has a lot of establishing shots of devastation (Which is shown above) unlike the films The Few and DOTD; WWZ has a much bigger budget and can afford the huge budget visual effects and CGI that we are so used to seeing in modern Horror. I could obviously not translate this convention into our trailer but I feel that even though its lacking the convention that allows the film to be stronger in other aspects and encourages creativity.
The final titles in both the films The Few and WWZ both happen right before the final jump scare narratively. Thus in our trailer we did this, it is also important that the title is on its own like most movie trailers so that the audience know what it is.
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